PPC Tuneups

PPC Tuneups.com

PPC Tuneups is an ethical search engine marketing consultancy. We are based in Melbourne, Australia. Most of our work comes from the US and the UK and we rarely need to meet our clients in person. Our goal is to make you successful by spending less money and getting more leads.

Background

• Over 4 years experience in search engine optimization and pay-per-click ad management with over 1300 web sites.
• Active participation in SEM forums and conferences, ensuring currency of knowledge.
• Formal (university) qualifications in business and computing.
• Sensitivity to US/UK spelling, grammar, language and cultural nuances.

Approach

There is no universally agreed definition of a PPC tune-up, so our approach can be best described as an account "detox". We look at your account and your description of your advertising intentions and expectations, then point out what needs to be changed. Such changes would include attention to the keywords, to landing pages, to the creatives (ads). Nothing is changed without your prior approval. We won't change your landing pages but will comment on them if needed. The process will take less than five business days and perhaps involve 2-4 emails.

After the tune-up you will notice:

• Usually, less traffic, but better conversions, as this would be better qualified traffic, namely, people searching for exactly what you offer.
• Occasionally, more traffic if we can find additional focussed keywords that you missed.
• Better return on investment.